Rolls Royce Celestial

sponsored project with BMW Group, 2023/24

Rolls Royce Celestial Detail front

Rolls Royce Celestial is an AI powered ambient lighting experience.

Light-emitting particles gracefully sway through space, orchestrated by AI technology to craft personalized and perpetually evolving ambient experiences.
This system not only delivers captivating visuals but also invites you to actively engage with the luminous particles, empowering you to shape and customize your own unique play of light.

Rolls Royce Celestial

The AI generates light effects based on data from the environment and the occupant’s mental and emotional state.
The creation of these involves altering the force field, shaping the overall geometric structure of electrostatically charged emission particles.

This modification influences the light intensity, direction, and perception of the emitted light.
It also anticipates emotions and desires and creates scenarios without active intervention.
Light becomes a physical medium that is tactile and can be shaped at will. The particles can be condensed and are tangible.

Rolls Royce Celestial

The Rolls Royce customer enjoys an exclusive atmosphere tailored to his needs and wishes at every moment.
It offers a feeling of freedom, as the boundary between interior and environment is blurred.
Every conceivable scenario is possible, from a feeling of security to convertible-esque freedom in the same vehicle.

Luxury redefined.

Rolls Royce Celestial
Rolls Royce Celestial
Rolls Royce Celestial
Rolls Royce Celestial
Rolls Royce Celestial
Rolls Royce Celestial
Rolls Royce Celestial
Rolls Royce Celestial
Rolls Royce Celestial
Rolls Royce Celestial
Rolls Royce Celestial
Rolls Royce Celestial

BMW Group | Beyond | Felix Staudacher | Isabella Zidek | Prof. Dr. Othmar Wickenheiser | Munich University of Applied Sciences